Africa mobile money market will be worth $14.27 billion by 2020, according to the latest Markets And Markets research. Africa was at the forefront of mobile payments, and was the first region to include mobile payments into everyday life, not as a luxury technology, but as a necessity, which improved life and economy of the continent.
“The mobile money services provided by Mobile Network Operators (MNOs), banks, and payment processing agents prominently include the usage of mobile phones to transfer electronic money, send and receive international remittances, send and receive money from one mobile device to another, deposit and withdraw money, book travel or movie tickets, make bill payments, pay utility bills, make airtime transfers, and recharge top-ups, among various others.
These mobile money services can be seamlessly used by both banked and unbanked customers present worldwide. Further, with the mobile device becoming a routine usage in the daily life of the people, mobile money services have prominently transformed the user’s payment and money transfer experiences.”
In terms of countries, Kenya is expected to be the biggest market in terms of market size, whereas Mozambique, Madagascar, and Malawi are expected to experience increased market traction during the forecast period.
Due to high presence of USSD service, and familiarity of the African population with the technology, countries of the region are the perfect territory for implementing USSD services of all kinds, not necessarily mobile money.
With Global USSD you can sign up and create working USSD service in a matter of days. Then you can use deliver it to mobile operators of your country, without any additional contracts. By using our patented Call2Service technology, your service can be accessed from any mobile phone within countries, where we support delivery of traffic.
Global USSD API allows building both static and dynamic USSD services by using XML or any side programming language that you prefer. If you are a developer, who doesn’t have resources to deal with mobile operators and invest significant amount of money, our Developer Account will allow to implement your ideas and test them on real mobile subscribers.
For enterprise clients, we offer installation of the platform locally, on the territory of your country, and direct integration with mobile operators. This will allow you to use the platform to create robust financial USSD services and act as an aggregator by connecting 3rd party providers.
Sign up for Developer Account here and stay tuned for more information.