Global USSD Blog

MiniApps Release Announcement

by Nikita Tekutiev on May 30, 2016

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We’ve just released our new service – MiniApps platform for building bots and connecting them to various messengers. Currently, MiniApps supports Telegram (we are working on other messengers). The service has web based interface to support easy bot creation and one API for effortless integration with messengers. Additional tools for monetization of bots, integration with Google Analytics, additional messengers, and other neat features are coming soon. Take a look: http://www.miniapps.run/

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Nikita TekutievMiniApps Release Announcement

New Features: Create Chatbots For Telegram; Service Constructor For USSD Services

by Nikita Tekutiev on March 17, 2016

 

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We’re excited to introduce you to our new features. Telegram bots are becoming a worldwide trend, and we implemented a great way for you to create Telegram chatbots easily. No coding required.

  • Telegram chatbots constructor. Create Telegram bots through a graphic interface without writing a single line of code. Your bot can be up and running on Telegram within minutes. For free.
  • USSD constructor. We added a new graphic constructor for USSD services as well. Now any user with no programming skills can easily build complete USSD services.
  • USSD service hosting. Services created through USSD constructor are hosted on our servers.
  • USSD service emulator. Check your service in web emulator without spending money on traffic. You can load your code in our debugger and it will mark incorrect lines!

Try these features now and contact us at support@globalussd.com if you have any questions.

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Nikita TekutievNew Features: Create Chatbots For Telegram; Service Constructor For USSD Services

Eyeline API For Mobile Operators And Developers Part 2

by Nikita Tekutiev on October 28, 2015

Continuing from the last post, let’s talk about the benefits of Eyeline API for end users – developers. Developers are the main drivers behind adoption of APIs, so making sure they get accessible and simple instruments for development is a top priority for mobile operators if they want to make it a profitable business.

Global Mobile Value Added Services Market is expected to grow from $330.35 Billion in 2015 to $655.07 Billion by 2020, at a CAGR of 14.7%, according to a new market research report by Markets & Markets. “The quick innovations in technology have led to the evolution of MVAS beyond the voice communication services. It helps mobile service providers to create and sustain new revenue streams and drive ARPU. Rising mobile phones, network penetration, and increased return on marketing spend are some of the factors driving the mobile value added services market. Social media offer new opportunities for the vendors.”

Rather than concentrating on providing APIs to enterprise and internal developers, it is the time for mobile operators to open opportunities for new talent by means of transparent and functional API. Eyeline API makes development of USSD services truly effortless, as developers no longer need to use complicated SMPP protocol. A service can be created in the form of a site of XML pages with additional functionality programmed in any convenient server side programming language. The second option is used in the cases when the service needs to access databases, perform calculations, make choices depending on user data, etc.

Basic functionality for developers include:

  • Quick addition of new providers and implementation of new services. A special module that uses a XML programming language for creating USSD / SMS / Web services is used.
  • Build logic service using XML commands. Programming or modification of services can be easily and quickly made by the operator or service provider. It does not require special training. Advertising agencies can begin using the mobile channel promotion almost instantly.
  • Complex billing schemes of USSD, SMS, WAP and HTTP traffic. Rules on by billing may take into account user’s personal data, for example, offer discounts based on previous purchases.

In future posts we’ll talk about integration of the API with operator’s infrastructure and billing options. Contact us here if you have questions and stay tuned for more.

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Nikita TekutievEyeline API For Mobile Operators And Developers Part 2

Eyeline API For Mobile Operators And Developers Part 1

by Nikita Tekutiev on October 18, 2015

With increase in data consumption, and, as a result, surge of OTT services, mobile operators are experiencing falling revenues due to significant decrease in voice and SMS traffic. Ovum has forecast that mobile operators will see global revenue decline by 2018. As such, over the next five years, innovation in services, tariffs, business models, network operations, and partnerships will be key revenue-generating strategies.

One of the ways for operators to add new revenue channels is to capitalize on Application Programming Interfaces (API) by offering them to third party developers. On one hand, mobile operators rarely come up with their own services. On the other hand, there are many developers who want to reach millions of subscribers, but are faced with complicated APIs of mobile operators and programming using SMPP protocol. In many cases mobile operators are not developer friendly at all, preferring to deal only with big players.

As mobile operators have a huge base of personalized information, 3rd party developers can exploit it and develop more relevant applications. Sharing the network with this vast pool of talent gives developers the chance to profit from what the network has to offer: unrivalled location information and highly developed billing mechanisms.

In return, end users receive better products and telcos can bill external developers for accessing the API, forming partnerships based on give and take. A simple unified API can also allow operators to work with major partners, such as retailers, by granting access to unified API.

Eyeline API allows mobile operators to standardize their APIs to ease interaction with developers. By integrating Eyeline API with its infrastructure, a mobile operator essentially creates a platform for third party providers. The platform allows to bill every request of a particular developer: HLR lookup billing, USSD session billing, USSD transaction billing, SMS billing, etc. Every interaction of the developer can be charged in some way.

Eyeline API is being successfully used by mobile operators, developers and major financial companies around the world. Thus the technology established itself as scalable, robust, easy to use, and interoperable solution.

We’ll talk more about advantages of Eyeline API in next posts. Stay tuned.

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Nikita TekutievEyeline API For Mobile Operators And Developers Part 1

Personalize Marketing And Ads Campaigns With Global USSD Sharp Ads

by Nikita Tekutiev on September 25, 2015

Active promotion and bulk messaging don’t guarantee positive results no more. Mobile subscribers went through a phase of constant bombardment by spam, and in order for them to respond to your message, it should be tailored to their interests and needs. In this post we won’t talk why mobile marketing and advertising without personalization is bound to fail. If you already set you mind on finding technology to tailor the content for mobile subscribers, this is the post for you.

One part of Global USSD platform is Personalization module. Personalization module is a highly specialized database designed for extremely high read/write speeds. This database holds the data related to users, services and service providers. Personalization database is primarily used by system processes and services, rather than by people. The database has a flexible structure, which means that any data made available in the course of interaction between a user and a service provider can be put and stored there.

Personalization database consists of four main storages:

  1. User Data Storage. It contains user profiles, the general data related to users, like MSISDN, transaction history, general preferences, phone model, mobile browser version, etc.
  2. User-Service Data Storage. This storage contains the user data associated with the services that user has entered. This data primarily consist of variables created by the services for their own use.
  3. Service Data Storage. This table collects the information related to services registered in the platform.
  4. Service Provider Data Storage. The general information concerning service providers is held here.

Using this personalization database, Global USSD Sharp Ads inserts relevant and targeted ad messages into the communication channel between a mobile user and service provider. Technically, Sharp Ads can work separately with third party service delivery platforms. However , when Global USSD platform is used the degree of integration of the platform and Sharp Ads is much higher. Whenever subscriber requests a service, Global USSD Platform provides the service related information to Sharp Ads. This information is analyzed and the subscriber’s profile is updated. The profile is then used for more accurate targeting of ad messages.

Global USSD helps to measure the success of a marketing or advertising campaign. With Sharp Ads and Personalization module, you can use history of marketing and advertising campaigns, history of interactions with a specific users, their characteristics and preferences, as well as a model of its behavior in your previous campaigns.

Contact us here for more information and stay tuned for next posts.

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Nikita TekutievPersonalize Marketing And Ads Campaigns With Global USSD Sharp Ads