With increase in data consumption, and, as a result, surge of OTT services, mobile operators are experiencing falling revenues due to significant decrease in voice and SMS traffic. Ovum has forecast that mobile operators will see global revenue decline by 2018. As such, over the next five years, innovation in services, tariffs, business models, network operations, and partnerships will be key revenue-generating strategies.
One of the ways for operators to add new revenue channels is to capitalize on Application Programming Interfaces (API) by offering them to third party developers. On one hand, mobile operators rarely come up with their own services. On the other hand, there are many developers who want to reach millions of subscribers, but are faced with complicated APIs of mobile operators and programming using SMPP protocol. In many cases mobile operators are not developer friendly at all, preferring to deal only with big players.
As mobile operators have a huge base of personalized information, 3rd party developers can exploit it and develop more relevant applications. Sharing the network with this vast pool of talent gives developers the chance to profit from what the network has to offer: unrivalled location information and highly developed billing mechanisms.
In return, end users receive better products and telcos can bill external developers for accessing the API, forming partnerships based on give and take. A simple unified API can also allow operators to work with major partners, such as retailers, by granting access to unified API.
Eyeline API allows mobile operators to standardize their APIs to ease interaction with developers. By integrating Eyeline API with its infrastructure, a mobile operator essentially creates a platform for third party providers. The platform allows to bill every request of a particular developer: HLR lookup billing, USSD session billing, USSD transaction billing, SMS billing, etc. Every interaction of the developer can be charged in some way.
Eyeline API is being successfully used by mobile operators, developers and major financial companies around the world. Thus the technology established itself as scalable, robust, easy to use, and interoperable solution.
We’ll talk more about advantages of Eyeline API in next posts. Stay tuned.