One could argue that giving many interfaces for the same service is not a wise idea in 2015, where almost everybody has a smartphone. People can access my service through the browser on a PC, or through my smartphone app while they on the go, a typical service would say. However, let’s look at the USA, first world country, where you would expect almost everybody to have a smartphone.
In the last three years the number of Americans owning a smartphone has jumped from 35% to almost two-thirds but affordability has meant many have had difficulties paying for them, according to the latest Pew study.
The study shows that while smartphone adoption is high, the cost of owning one and the associated phone contracts which can run as high as several hundred dollars have meant that 23% of all US smartphone owners and 48% of smartphone-dependent users have had to cancel or suspend their phone service because of the cost. Aaron Smith, a senior researcher at Pew Research Center said: “The connections to online resources that smartphones facilitate are often most tenuous for those users who rely on those connections the most … but for many users this access may not be available when they need it due to financial stresses or technical constraints.”
Those are curious facts that can change a mind of a typical service provider in the first world. Considering that only 68.8% of the US population have a smartphone (30% still stay untapped), and 48% of smartphone dependent users are left without data connection at some point in time due to financial or technical reasons, we can state that alternative channels are necessity, rather than excessive care for customers from companies that can afford it.
For that, USSD can be a perfect technology, as it doesn’t require data connection and works through 2G. At the same time, it can fully replicate functionality of a smartphone app. By adding USSD based interface to your existing services, you can reach 100% of mobile phone market, as USSD works on all GSM phones, even the basic ones.
Register your account here and start using Global USSD account to build services and send them to mobile phones worldwide. Stay tuned for more posts.