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On 1st of December 2014 clients of Alfa-Bank officially were presented with an unique service on Russian banking market – USSD Mobile Bank “Alfa Dialog”, a full-fledged mobile banking application, which can be accessed by means of USSD technology.
Alfa Bank OJSC, the corporate treasury of the Alfa Group, is the largest private commercial bank in Russia. Headquartered in Moscow, it operates in seven countries, providing financial services to over 40,000 active corporate customers and 5.3 million retail clients.
To access you just need to dial a shortcode *142# from your phone and press call. In response to the received service menu the users needs to enter requested information for a corresponding service.
Functionality that is available today through “Alfa Dialog”:
Credit/debit card balance check;
Mobile airtime top up;
Money transfer between Alfa Bank cards;
Money transfer between your accounts;
Receipt by SMS;
Information on loans, loans payment;
Block or unblock lost cards;
Holders of multiple cards can map their card to different accounts;
“Now for the real-time access to banking services via the telephone, you don’t need to install a mobile app, just dial *142# and press call. The service works on any mobile phone, without access to the Internet, with a negative balance, and in roaming operator won’t charge the client for the use of the service” – says Head of Payment Services Development Alfa-Bank’s Eugene Ievlev.
Alfa Bank held a free pilot of the service for customers for one year. The results obtained in the pilot project, allows making an unambiguous conclusion about relevance of the offer: monthly increase in the customer base is 70-100%, the number of transactions through the “Alfa-Dialog” is growing by 50% every month. Conducted survey says that 98% of users are happy to use the proposed service and plan to use it in the future.
The service is based on Global USSD platform and this is just one example how with Global USSD you can create any service on USSD technology. If you are interested in similar projects contact us here. Stay tuned for more information.